An astonishing ten percent of national bank consumers switched from one bank to another financial institution, reports The Los Angeles Times. This number speaks to the effectiveness of the bank switching movement.
The reason behind the bank switching movement has mostly to do with bank fees. It used to be that the primary reason people switched banks was because of personal reasons; but the fees are the main reason now.
One big push in the switching movement was the "Bank Transfer Day" which took place last November.

